Day One

Who Is Your Ideal Client?

In today's module, you'll explore the qualities of your ideal coaching client. Watch the short video below and download the worksheet to complete the module.

If you have any questions, be sure to ask them in the Day One Challenge question thread in our Facebook community, From Therapy to Coaching.

Key Points:

  • Consider both your client's demographics and psychographics.
  • Demographics – external traits (age, gender, income, location, occupation, etc.)
  • Psychographics – internal traits (core beliefs, core values, personality traits, what motivates them, etc.)
  • Always think in terms of your “one” client, or your ideal client avatar (ICA). Your ICA should be at the center of everything you create, from products and services to marketing and sales materials.
  • Differentiating between your ideal coaching client and your ideal therapy client is the first step in creating an ethical coaching practice.



The material in this challenge has been designed to help you create an ethical coaching practice. However, the laws and regulations pertaining to licensed health care professionals vary state to state, and it is important that you consult with your state licensing board prior to providing coaching services. You are also encouraged to speak with an attorney in your state and seek additional clarification. Please watch this brief video for additional information.

This information is being provided to you for educational and informational purposes only. It is being provided to you to educate you about starting a coaching practice and as a self-help tool for your own use. It is not legal advice or mental health treatment. This information is to be used at your own risk based on your own judgment. For my full Disclaimer, please visit